AMBASSADOR FOR JOY

We’re over the moon to welcome our first Ambassador for Joy, Sian Reeves!

An actor, presenter, and singer who has had a mega career- starting in the original Les Misérables cast at just 19!- Sian has long championed the power of music, memory, and connection—especially in dementia care. From Singing for the Brain workshops to her album Remember This and her uplifting YouTube channel WHO CARES, she’s dedicated to celebrating carers and communities.

As our Ambassador, Sian will help spread joy, connection, and creativity—from Kent to her beloved homeland in Staffordshire and beyond—bringing people together through music and shared experiences.

In Sian’s words: "Clara is such a wonderful light and force and I am thrilled to be part of The Dementia Experience gang. Let’s get people out, feeling safe, supported, and connected… that lift can make all the difference.”

Thank you, Sian—let’s spread the joy!

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