Mission, Vision & Values
MISSION
To radically reshape how families experience and cope with dementia, bringing warmth and community into what is often a lonely and overwhelming journey.
VISION
A world where no one facing dementia feels alone.
Where joy and purpose can thrive alongside dementia.
And where society is equipped—with knowledge and empathy—to respond with confidence and care.
VALUES
We live by values that are person-centered, bold & joyful:
To radically reshape how families experience and cope with dementia, bringing warmth and community into what is often a lonely and overwhelming journey.
VISION
A world where no one facing dementia feels alone.
Where joy and purpose can thrive alongside dementia.
And where society is equipped—with knowledge and empathy—to respond with confidence and care.
VALUES
We live by values that are person-centered, bold & joyful:
- Brave & Bold – We aren’t afraid to look dementia in the eye.
- Bright – We bring light, laughter and hope
- Purposeful – We act with intent and always keep people at the centre.
- Real & Raw – Honest, open support- directly tailored to your situation
- Joyful – Oh yes! Because laughter, music, and fun matter the most in tricky times
- Community-Driven – Peer power is real. We lean and learn from each other.
